Tourism Exploiting Sámi Culture

When different tourism stakeholders come from outside the Sámi community and utilise or exploit elements connected or referential to Sámi culture in tourism services or products without actual connection to the Sámi community and deeper understanding of Sámi culture, it is understood to be tourism exploiting Sámi culture.
The aim of Principles for Responsible and Ethically Sustainable Sámi Tourism -guidelines is to terminate irresponsible and ethically unsustainable tourism exploiting Sámi culture.