Tourism Based on Sámi Culture

Sámi tourism should always be tourism based on Sámi culture in which tourism service providers come from within the Sámi community. To ensure the vitality of Sámi culture and the authenticity of the tourism product, the Sámi tourism services need to be based on accurate and truthful information. Responsible and ethically sustainable tourism based on Sámi culture ensures an honest and authentic tourism experience also to visitors where the Sámi visions and worldviews are respected.