Ethical Guidelines for Sámi Tourism

The Sámi Parliament in Finland adopted Principles for Responsible and Ethically Sustainable Sámi Tourism on the 24th of September in 2018. The primary purpose of these ethical guidelines is to terminate tourism exploiting Sámi culture and to eliminate incorrect information about the Sámi distributed through tourism. The second priority is to safeguard the cultural practices and traditions of Sámi population outside the travel industry. The ethical guidelines are primarily meant for tourism actors and operators outside the Sámi community who carry out touristic productisation, representation, marketing and communications of Sámi culture. Furthermore, the guidelines are for visitors arriving in Sámi Homeland.