Cultural Safety

Culturally safe Sámi tourism means, that the Sámi involved in tourism may, with equity, make known their own story that represents their culture according to their own worldviews. In culturally safe Sámi tourism, local community’s reality and truth may differ greatly from visitors’ preconceptions about the Sámi. Culturally safe visitors do not objectify local people. In culturally safe tourism destination, the local community may practise their culture without being a target of visitors’ gaze or cameras, or being treated as a prop or background in their own living cultural landscape. In culturally safe tourism destination, the visitors take into consideration and respect the fact that they are visiting someone else’s home, a place where the locals’ everyday life happens, undisturbed.