{"id":744,"date":"2022-03-04T17:27:52","date_gmt":"2022-03-04T15:27:52","guid":{"rendered":"https:\/\/samediggi.fi\/saamelaismatkailu\/?post_type=sanasto&p=744"},"modified":"2022-06-29T14:08:55","modified_gmt":"2022-06-29T11:08:55","slug":"stereotypes","status":"publish","type":"sanasto","link":"https:\/\/matkailu.samediggi.fi\/en\/sanasto\/stereotypes\/","title":{"rendered":"Stereotypes"},"content":{"rendered":"

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ bottom_divider=”pyramids” uncode_shortcode_id=”494265″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”184376″][\/vc_column][vc_column width=”1\/2″][vc_custom_heading auto_text=”yes” desktop_visibility=”yes” medium_visibility=”yes” uncode_shortcode_id=”193470″]Page Title[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”352909″]Stereotypes are fixed, one-sided, generalised and simplified, often negative and exaggerated beliefs of the assumed qualities of a group of people or an individual as a representative of that group. In tourism exploiting S\u00e1mi culture, the main stereotypes used include imitations of the S\u00e1mi dress and the traditional S\u00e1mi dwellings. Because imitations of the S\u00e1mi dress have been used in tourism exploiting S\u00e1mi culture for a long time, the S\u00e1mi dress has come to be seen as a synonym for S\u00e1mi tourism. In other words, S\u00e1mi dress imitations have become a default prop used in tourism so that without a person appearing in the S\u00e1mi dress, the travel experience is not necessarily regarded as a S\u00e1mi experience. Also, in traditions invented for purpose of tourism, such as the \u2018Lapland baptism\u2019, outsiders present a belittling and derogatory image of S\u00e1mi people as dirty, soot-stained and simple knife-waving primitives. This representation is both offensive and inaccurate as it portrays \u201cS\u00e1mi culture\u201d in a manner that is completely foreign to S\u00e1mi.[\/vc_column_text][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ radius=”std” shadow=”xs” width=”1\/1″ uncode_shortcode_id=”113858″ back_color_type=”uncode-palette”][vc_column_text uncode_shortcode_id=”213731″]<\/p>\n

See also<\/h3>\n

primitivisation<\/a>, exoticisation<\/a>, zooification<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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