{"id":697,"date":"2022-03-04T16:39:23","date_gmt":"2022-03-04T14:39:23","guid":{"rendered":"https:\/\/samediggi.fi\/saamelaismatkailu\/?post_type=sanasto&p=697"},"modified":"2022-06-20T08:37:12","modified_gmt":"2022-06-20T05:37:12","slug":"primitivisation","status":"publish","type":"sanasto","link":"https:\/\/matkailu.samediggi.fi\/en\/sanasto\/primitivisation\/","title":{"rendered":"Primitivisation"},"content":{"rendered":"

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ bottom_divider=”pyramids” uncode_shortcode_id=”494265″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”184376″][\/vc_column][vc_column width=”1\/2″][vc_custom_heading auto_text=”yes” desktop_visibility=”yes” medium_visibility=”yes” uncode_shortcode_id=”193470″]Page Title[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”213702″]In tourism, primitivisation emphasises and, thereby, reinforces the image of an indigenous people following lifestyle bound to the past. In other words, primitivisation supports a museumified, unchanging image of the S\u00e1mi community as being stuck in the past, untouched by modern life and untainted by civilisation. Primitivisation creates an image of an \u2018untouched\u2019 and, therefore, \u2018authentic\u2019 people, or \u2018noble savages\u2019, that is, a relic from a bygone age. When emphasising the spiritual heritage and mythical past of the S\u00e1mi people in tourism, it primitivises the S\u00e1mi, supports and reinforces the wrong stereotypes and incorrect representations that bear no resemblance to modern reality. Primitivisation as represented in tourism prevents S\u00e1mi and S\u00e1mi culture from being the living and dynamic modern culture that it is. Instead, the image created through primitivisation imprisons the S\u00e1mi to their mystical past.[\/vc_column_text][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ radius=”std” shadow=”xs” width=”1\/1″ uncode_shortcode_id=”113858″ back_color_type=”uncode-palette”][vc_column_text uncode_shortcode_id=”152491″]<\/p>\n

See also<\/h3>\n

objectification<\/a>, prop<\/a>, exoticisation<\/a>, stereotypes<\/a>, cultural safety<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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