{"id":599,"date":"2022-03-03T15:48:53","date_gmt":"2022-03-03T13:48:53","guid":{"rendered":"https:\/\/samediggi.fi\/saamelaismatkailu\/?post_type=sanasto&p=599"},"modified":"2022-07-05T11:01:45","modified_gmt":"2022-07-05T08:01:45","slug":"decontextualisation","status":"publish","type":"sanasto","link":"https:\/\/matkailu.samediggi.fi\/en\/sanasto\/decontextualisation\/","title":{"rendered":"Decontextualisation"},"content":{"rendered":"

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ bottom_divider=”pyramids” uncode_shortcode_id=”494265″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”184376″][\/vc_column][vc_column width=”1\/2″][vc_custom_heading auto_text=”yes” desktop_visibility=”yes” medium_visibility=”yes” uncode_shortcode_id=”193470″]Page Title[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”135405″]The S\u00e1mi or S\u00e1mi culture are constantly used in tourism in Finland as passive decorations and props, local colour, or as exotic and primitive objects removed from their cultural context. If the S\u00e1mi or S\u00e1mi culture are not directly linked to the product or destination, the symbols of the S\u00e1mi, S\u00e1mi culture or S\u00e1mi language must not be utilised in these cases. All utilisation of and references to the S\u00e1mi or S\u00e1mi culture must have a direct link with and be in context of the S\u00e1mi or S\u00e1mi culture. Moreover, the S\u00e1mi community needs to give its consent to the commercial utilisation of the S\u00e1mi culture (including S\u00e1mi language) by the non-S\u00e1mi in each case. Outsider\u2019s commercial exploitation of S\u00e1mi culture at the expense of the S\u00e1mi community deceives consumers, intentionally or unintentionally, to assume that the product or destination would be S\u00e1mi.[\/vc_column_text][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ radius=”std” shadow=”xs” width=”1\/1″ uncode_shortcode_id=”113858″ back_color_type=”uncode-palette”][vc_column_text uncode_shortcode_id=”159397″]<\/p>\n

See also<\/h3>\n

prop<\/a>, objectification<\/a>, zooification<\/a>, history of exploitation<\/a>, tourism exploiting S\u00e1mi culture<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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